販促文化・社会ハンドブック
The Sage Handbook of Promotional Culture and Society
Editors: Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes & Gisela Castro
2024:12 544 p. ISBN 978-1-5296-0262-3 (Sage) -GB-
GBP 135
Web販売価格：税込￥29,863 / 標準価格：税込￥41,431
機関向け電子版（Ebook Central）：Document ID:31812903 / 標準価格：税込￥76,160
*2025年1月15日時点の価格です。実際の価格は、為替レートや出版社の都合により変動いたしますので、最新の価格は以下オンラインストアリンクをご参照ください。
*Web販売価格は、紀伊國屋書店BookWeb Proでご注文され、付帯作業を伴わない納品を行い、弊社標準書式による請求書を発行し遅滞なくお支払いただく場合、あるいは、クレジットカードでお支払いいただく場合に適用される販売価格です。
*Ebook Centralの詳細につきましては、こちらをご参照ください。
概要
広告、ブランディング、ＰＲ、戦略的コミュニケーション、マーケティング・コミュニケーションなどの販促産業の社会・政治・文化的影響を探る全35章のハンドブックです。「販促文化と産業の論理」「販促の実践」「販促とアイデンティティ」「販促と文化」「販促と制度的権力」の全5部構成で、「販促メディアと児童」「気候危機」「ソーシャルメディアの影響」などの学際的なテーマを収録します。
価格照会・ご購入
※本件についてのお問い合わせ、お見積りについては、最寄りの紀伊國屋書店営業所もしくはこちらのお問い合わせフォームまでご連絡ください。
収録内容明細
Editors’ Introduction: What is promotional culture today?
Part 1: Promotional Culture and Industry Logics
1: Emotion and humanisation in the UK branding industry
2: Creating cultural weavers: Reimagining the pedagogies and curricula of the promotional occupations in service of producing sustained social change
3: Promotional industries, capitalism and market society: the changing relationship of ‘value’ to ‘values’
4: Explaining promotional culture: An institutional logics approach
5: AI ethics are not enough. public relations, social justice and artificial intelligence
6: High-tech storytelling: a typology for technology marketers
7: Brand journalism: perspectives from Ghana
8: Creative inclusivity: the narrative of diversity in the tourism media promotion
Part 2: Promotional Practices
9: Changing landscape of advertising and promotional industries in Bangladesh
10: Disinformation promotion on social media
11: Understanding social media marketing manager’s intermediary role: A Middle Eastern case study
12: Propaganda and Promotional Culture: Catalysts of disinformation in Malaysian politics
13: Public relations within the promotional work of human rights activists in Portugal
14: Between socialites and promotional logics: How international volunteers in Bali craft their ‘voluntourist’ selfies
15: Regimes of visibility in Disney’s CSR: Corporate wokeness, neoliberalism, and promotional Industries
Part 3: Promotion and Identities
16: Plus size fashion promotional culture in Brazil as a biopolitical strategy of consumption
17: Promotional culture(s): Rediscovering and revisiting ideology: the case of Jamaica
18: First Nations public relations, activism, and feminism in Australia
19: Breaking invisibilities: Race, racism, and Brazilian advertising in a changing world
20: Enter the ‘sci-fluencer’? Personal branding, race and gender in online science communication
21: Racialising my voice: Narrative and commercial challenges for black influencers
Part 4: Promotion and Popular Culture
22: Silent or silenced pain? Women with endometriosis caught between neglect and acknowledgement
23: Cruise ships as sales machines: A new promotional practice?
24: Public relations as ‘tour of duty’: ‘Dis’embodying PR work in Criminal Minds
25: K-Dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture
26: Negotiating the media(ted) reality and marginalization: Exploring the lived experiences of LGBTQ consumers from the Global South
27: Riding on the wave of popular culture: Croatia’s soft power and Game of Thrones fandom
28: Promoting sustainability: Resisting capitalist frames of promotional cultures through climate fiction
Part 5: Promotion and Institutional Power
29: The animal-industrial complex and the promotion of animal exploitation
30: The promotional pillar of enduring authoritarian-populist regimes: The case of Islamic charities in Erdogan’s Turkey
31: The political economy of environmental communication: The Chinese context
32: A quest for unity: Promoting Caribbean “oneness” by creating a regional public sphere
33: The Spanish promotional culture: reflections of a mature sector and an evolving society
34: Promotional culture, children, and social media: considerations from the Brazilian context
35: High tech pauperism: Fintech, promotionalism, and the creation of financial subjects
（紀伊國屋書店 学術洋書部）
